Architects of the
autonomous economy
We design a unified data layer and agentic tools that authorize AI to securely execute transactions on your behalf.
Our Mission
We help businesses digitalize and grow through smart solutions. Our focus is on advancing your business through technology, whether it's e-commerce, marketing or process optimization.
Comprehensive solutions for every business
We believe every business should have access to world-class infrastructure that was previously available only to large corporations. Our platform democratizes e-commerce, marketplace and loyalty program capabilities, enabling businesses of all sizes to compete effectively in the digital market.
Cooperation and integration
We work closely with Enterprise Estonia (EIS — Estonian Business and Innovation Agency) and other partners to bring the best digitalization and AI practices to Estonian businesses. Our goal is to be your strategic partner in both technology and business development.
“True optimization happens when technology becomes invisible to the user but indispensable to the business. We don't build platforms for you to maintain; we build engines for you to drive.”
Alvar Laigna
Co-Founder & CTO
Our Capabilities
Six strategic areas covering the entire journey from idea to execution.
Agentic AI Solutions
Autonomous AI agents that execute transactions, analyze data and automate workflows on your behalf.
Legacy Modernization
Modernizing outdated systems with AI-assisted refactoring and incremental migration.
Digitalization
Transforming business processes into data-driven and automated operations from the first week.
Commerce Growth Audit
360-degree data-driven diagnostics across five key areas: finance, brand, technology, content and customer.
Agentic Readiness
A strategic roadmap for deploying autonomous AI infrastructure in your organization.
Marketing GEO
Generative Engine Optimization strategies that ensure visibility in AI-powered search engines.
Our Founders & Partners
Founders and partners whose combined expertise spans the full spectrum of business strategy, technology, design and communications.
Sander Gansen
Co-Founder & CEO
Visionary and strategic leader who discovered the potential of the Perxify commerce cloud platform through over 100 client conversations and market analyses. Focuses on maximizing customer lifetime value (LTV), growth strategies and brand positioning. Leads the audit's customer value and brand pillars.
Product architect who defines the Perxify platform's business logic and data models. Responsible for customer journey data flows, loyalty program logic and marketing automation integration. Leads GEO strategy and content architecture development.
Alvar Laigna
Co-Founder & CTO
Technical visionary who ensures every business decision is backed by scalable and secure architecture. Over 20 years of experience in software architecture, DevOps and systems integration. Evaluates enterprises' digital readiness and creates modernization roadmaps.
Architect behind the Perxify AI-powered commerce cloud and unified data network infrastructure. Expert in agentic AI systems, RAG architectures, cloud services (AWS, Azure, GCP) and legacy modernization. Responsible for technical debt assessment, data architecture and GEO readiness.
Anti Reinthal
Chief Business Development Officer
Award-winning business leader with over 20 years of experience building companies in media, entertainment and technology sectors. Focuses on unit economics, operational efficiency and market positioning. Leads the audit's finance and brand pillars.
Business analytics and operations expert who translates technical capabilities into measurable business outcomes. Specializes in inventory turnover optimization, profitability analysis and quantifying competitive advantage through data-driven methods.
David Bailey
Writing & Communications
Experienced digital marketer and content strategist who helps enterprises position their messaging clearly and compellingly. Board member of the European Chamber of Commerce. Based between Estonia, the UK and France.
Specializes in technical and business content strategies that support GEO visibility and brand authority across digital channels. Creates content that resonates with both decision-makers and AI search engines.
Nizzar Ben Chekroune
Brand Identity
15+ years in marketing and brand creation, 8+ years in blockchain. Created Unlimitart (first NFT fund, $2.7M raised, 8-figure exit). Consulted for Time Magazine, Asprey & Bugatti, Baccarat and the Red Cross.
Expert in building digital brand identity that unifies visual language, positioning and technological innovation. Develops brand frameworks that work across both traditional and Web3 channels.
Allan Luik
Product Design & UX
Expert in UX, product strategy and design leadership. President of UXPA Seattle. MS in Human Centered Design & Engineering from the University of Washington. Creates user experiences that drive business value.
Specializes in user research, interaction design and design systems that ensure scalable and consistent user experience across the product line. Applies data-driven design processes.
Join us in shaping the future of commerce
The future of commerce is our passion. Contact us to learn more about our platform and vision.