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Marketing GEO

Generative Engine Optimization — we ensure your brand's visibility in AI-powered search results, where traditional SEO is no longer enough.

Gartner predicts: by 2026, traditional organic search traffic will decrease by 25% in favor of AI search. Be ready.

AI search optimization
Structured data
Brand authority
Technical GEO

What is Generative Engine Optimization?

The search landscape is fundamentally changing. More and more people are getting answers from AI-generated summaries — Google AI Overviews, Perplexity, ChatGPT and Microsoft Copilot — instead of clicking on traditional blue links.

GEO (Generative Engine Optimization) is a new discipline that ensures your brand, products and expert knowledge are visible in these AI-generated responses. It doesn't replace traditional SEO but complements it with a critical new layer.

Companies that ignore GEO risk losing a significant portion of their organic visibility. Those who invest today will achieve a significant first-mover advantage in the Estonian market.

GEO vs Traditional SEO

AspectTraditional SEOGEO
Search result format10 blue links on a pageOne consolidated answer that cites sources
Optimization targetKeywords and linksBrand authority, factuality and citability
User behaviorClicks on a link and browses the pageGets the answer immediately, clicks only for deeper research
MetricsPosition, CTR, organic trafficMentions, citations, brand visibility in AI responses
Content strategyKeyword-based optimizationCreating expert knowledge and trustworthy content

Our GEO Strategy

A four-pillar approach covering all GEO success factors.

Structured data

We create and optimize structured data (Schema.org, knowledge graphs) that help AI engines understand and cite your content. This is the foundation of GEO.

  • Schema.org markup
  • Knowledge graph creation
  • FAQ and How-to structuring
  • Entity optimization

Authoritative content

We create high-quality, fact-based content enriched with expert knowledge that AI engines prefer to cite. Content that answers users' real questions.

  • Expert articles and guides
  • Data-driven analyses
  • Case studies
  • Industry overviews

Brand signals

We amplify your brand's mentions and linking in trusted sources. The more quality references, the more likely an AI engine will cite your brand.

  • Digital PR and media coverage
  • Expert opinions and commentary
  • Partnership content
  • Industry directories

Technical GEO

We ensure your website is technically optimized for AI engines. Speed, accessibility, structure and crawlability.

  • Core Web Vitals optimization
  • AI-friendly site structure
  • Robots.txt and sitemap strategy
  • Multilingual optimization

AI Search Engines We Optimize For

Google AI Overviews

90%+ search market

Google's generative overviews that appear at the top of search results.

Perplexity AI

Fastest growth

Rapidly growing AI search engine that cites sources and provides in-depth answers.

ChatGPT + Browse

200M+ users

OpenAI chatbot with web browsing capability that searches and cites in real time.

Microsoft Copilot

#1 among enterprises

Microsoft's AI assistant integrated into Bing search and Office products.

Frequently Asked Questions

What is GEO and how does it differ from traditional SEO?

GEO (Generative Engine Optimization) is a new discipline that optimizes your brand's visibility in AI-powered search results. While traditional SEO focuses on Google's blue links, GEO ensures that AI engines (Perplexity, Google AI Overviews, ChatGPT) cite and mention your brand in their responses. This requires a different approach: focus on authoritative content, structured data and brand credibility signals.

Does GEO replace SEO?

No, GEO complements SEO. Traditional SEO remains important, but AI search's share is growing rapidly. Gartner predicts that by 2026, traditional organic search traffic will decrease by 25% in favor of AI search. Companies that invest in GEO today will achieve a significant competitive advantage.

How do you measure GEO results?

GEO metrics differ from traditional SEO. We track the number of brand mentions in AI responses, citation frequency, brand visibility score across different AI engines and ultimately conversion numbers. We use specialized tools that monitor your brand's presence in AI-generated responses.

View all questions

Order a GEO audit and be ready for the future

Find out how visible your brand is in AI search results and what concrete steps you can take to increase visibility.

Order a GEO audit